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Welcome to   the League

Where entrepreneurs gather to fuel their creative genius.

At League of Originals, we craft high-impact experiences designed for brand builders, by brand builders. From intimate farm-to-table dinners and overnight retreats to immersive popups and headline-making summits, every moment is built to move the needle for founders and operators scaling bold ideas.

Our flagship summits gather the most dynamic minds across North America—founders, marketers, investors, and creatives—for a full day of unfiltered conversations, brand activations, genuine connections, and real insights that actually matter.

To go even deeper, we created The Serve—our digital program that delivers hands-on, tactical support in the areas founders need most. The Serve equips you with expert guidance, live coaching, and a playbook to execute with confidence. It’s not theory. It’s action.

We know that every stage of growth brings new challenges. That’s why when you join the League, you’re not just attending an event—you’re joining a tribe. A circle of ambitious, like-minded leaders who understand the grind and are here to help you rise. This is where lonely journeys become collective wins.

OUR team

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Karolina

Swietoniowska

Founder & CEO
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A Toronto Native living in Southern California, Karolina has been in the event space for 10 years working with companies like MeUndies, HBO, Microsoft, Outerknown, Shopify, OGXBeauty and more. With the e-commerce world being her niche, she saw time and time again that there was no safe space for brands to connect, to learn, and build genuine relationships. So many conferences and events felt corporate and boring. The experiences were never enjoyable for her, so she made it her mission to break the traditional mold of how we gather. Her passion for producing meticulously beautiful events, along with building a robust membership platform provides guidance and support that the next generation of founders need most. 

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Cole

Shapiro

Chief Growth Officer, Partner
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Cole is a Los Angeles based Sales and Marketing professional. His extensive background in building both Sales and Performance Marketing teams has proven to be successful. He is proud to have played an integral role in some of Los Angeles’ fastest-growing digital agencies increasing total revenues from $1M to $30M+. 

His philosophy is simple: Focus primarily on the honest effort and velocity in which you operate, then positive results will follow.

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Astrid

Albarran

Head of Production
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As a true Southern California native, born and raised in sunny Orange County, Astrid graduated from the University of Southern California with a Bachelor of Arts in 2017. Her career journey began at Hawke Media, where she honed her skills and gained invaluable experience in the fast-paced world of marketing.

As an associate producer at Blue Jean Creative, she contributed to countless successful projects, solidifying her expertise in event production and enhancing her collaborative approach to creativity. With over 8 years in the industry, Astrid is now the Head of Production at League of Originals, where she continues to bring innovative ideas and vibrant energy to every event, ensuring each experience is memorable and impactful. Passionate about storytelling through production, Astrid is dedicated to pushing the boundaries of creativity in her field.

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Natalie

Holloway

Advisor
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Natalie is the co-founder of Bala, a Los Angeles-based movement company. Natalie – a certified yoga instructor – and her fellow cofounder / eventual husband shipped the first 75,000 units of their now infamous Bala Bangles from their garage before appearing on Shark Tank, where they secured an investment from Mark Cuban and Maria Sharapova. Bala has since been featured in the likes of Forbes, The New York Times, Esquire and was dubbed one of "The 17 Items That Defined 2020" by Vogue.

Natalie attended Fashion Institute of Technology before graduating from The University of Texas at Austin.
Natalie is a mother to Watson & Uma and dog-mom to Penny and Naomi.

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