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Welcome to   the League

Where entrepreneurs gather to fuel their creative genius.

What started as an event series breaking the mold of traditional gatherings, has grown into a powerful collective of entrepreneurs empowering the DTC & Retail landscape.

At our core, we produce highly curated experiences catered to brand founders and service providers working to grow and scale their businesses. Our experiences range from farm to table dinners, overnight retreats, popup events & summits. Our annual summits bring  together established and curated communities all across North America for a two day event with incredible panel discussions, popup shops, various activations, networking, and more.

Challenges brands face change consistently depending on where they are in their growth stage. Therefore, our Membership platform is divided into two tiers - Originals, for start up brands and small teams below $10M annual revenue; and Shot Caller Club, for founders and cofounders with $10 - $200M+ annual revenue.

Each tier has different perks and benefiits that support brands where they need it most. When you join the League, you're supported and inspired by like-minded growth marketing executives and founders. With us, the journey becomes less lonely, and you're equipped with the support to navigate your path with confidence and support.

OUR team

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Karolina

Swietoniowska

Founder & CEO
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A Toronto Native living in Southern California, Karolina has been in the event space for 10 years working with companies like MeUndies, HBO, Microsoft, Outerknown, Shopify, OGXBeauty and more. With the e-commerce world being her niche, she saw time and time again that there was no safe space for brands to connect, to learn, and build genuine relationships. So many conferences and events felt corporate and boring. The experiences were never enjoyable for her, so she made it her mission to break the traditional mold of how we gather. Her passion for producing meticulously beautiful events, along with building a robust membership platform provides guidance and support that the next generation of founders need most. 

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Cole

Shapiro

Chief Growth Officer, Partner
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Cole is a Los Angeles based Sales and Marketing professional. His extensive background in building both Sales and Performance Marketing teams has proven to be successful. He is proud to have played an integral role in some of Los Angeles’ fastest-growing digital agencies increasing total revenues from $1M to $30M+. 

His philosophy is simple: Focus primarily on the honest effort and velocity in which you operate, then positive results will follow.

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Astrid

Albarran

Head of Production
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As a true Southern California native, born and raised in sunny Orange County, Astrid graduated from the University of Southern California with a Bachelor of Arts in 2017. Her career journey began at Hawke Media, where she honed her skills and gained invaluable experience in the fast-paced world of marketing.

As an associate producer at Blue Jean Creative, she contributed to countless successful projects, solidifying her expertise in event production and enhancing her collaborative approach to creativity. With over 8 years in the industry, Astrid is now the Head of Production at League of Originals, where she continues to bring innovative ideas and vibrant energy to every event, ensuring each experience is memorable and impactful. Passionate about storytelling through production, Astrid is dedicated to pushing the boundaries of creativity in her field.

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Alex

Bauer

Advisor
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Alex Bauer is a strategic growth leader and advisor with a proven track record of building strong partnerships and fostering connections. With a wealth of expertise spanning eCommerce, B2C, and B2B, Alex has consistently driven growth for a diverse array of brands and thought leaders.

As an advisor, Alex is dedicated to guiding emerging and established companies through the complexities of the modern business landscape - leveraging her deep industry knowledge and expansive network to deliver measurable results. Her collaborative, results-oriented approach ensures that every partnership she cultivates is poised for long-term success.

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Adena

Merabi

Advisor
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Adena Merabi has been working in the eCommerce space for over 6 years and is currently the Partnerships Team lead at Okendo. She's been with the company for 3 years and previous to that she was Head of Strategic Partnerships at a digital marketing agency called MuteSix where she was working with Shopify’s best agencies and technology partners in the space. Adena is based in LA and graduated with her MBA from UCLA in June 2023.

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Rich

Matukaitis

Advisor
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Through various industries Rich has found his passion in creating memorable experiences, while tailoring solutions that promote business growth and scalability.

By combining a strong knowledge base in e-commerce, and growing a service based business of his own, his skill set in content marketing, customer experience, and brand development has afforded him the pleasure of helping thought leaders at any level take their ideas and turn them into successful, actionable, profitable strategies.

"No grit, no pearl"

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Natalie

Holloway

Advisor
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Natalie is the co-founder of Bala, a Los Angeles-based movement company. Natalie – a certified yoga instructor – and her fellow cofounder / eventual husband shipped the first 75,000 units of their now infamous Bala Bangles from their garage before appearing on Shark Tank, where they secured an investment from Mark Cuban and Maria Sharapova. Bala has since been featured in the likes of Forbes, The New York Times, Esquire and was dubbed one of "The 17 Items That Defined 2020" by Vogue.

Natalie attended Fashion Institute of Technology before graduating from The University of Texas at Austin.
Natalie is a mother to Watson & Uma and dog-mom to Penny and Naomi.

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